Many people notice that they don’t hear as well as they once did. Read the investor websites of any major hearing aid company and you can see the figures, written up as opportunities in that context of course.
But it’s true – hearing starts on the downhill path in early adult hood, much accelerated by industrial or recreational noise exposure. On the whole, we put up with it, and get stressed, cross, or laughed at rather than do anything about it. Libraries are full of articles written by market analysts, social studies researchers, hearing science researchers and psychologists exploring the reason for our reluctance to do anything about it.
Do you find it hard to hear sometimes? Well, we all do, if the music is blaring and there are 50 other people talking. But do you find it hard to hear clearly when the TV is on, or when your wife is talking? If you do, then ‘fess up – it’s not the other person’s fault. You’re not hearing so well. You don’t need the ultimate denial strategy of saying that you need to be diagnosed. Research on this is very clear – if you think you have a hearing problem, then you probably do. Anyway, what happens when you do go to get a hearing test, so called? Someone will try to determine the quietest sounds that you can hear – chances are you will then be told that your hearing is who “not bad for your age”. What does that mean? Personally, I am not content to give up reading the paper because the print has got too small, or give up walking because my blood pressure is too high. Why then do people put up with not being able to hear properly? If you’re reading this for the answers, stop right here, because I don’t know the answer. But if one is cost, then the sooner we have a mass market for high quality hearing aids, the better, and I for one am working towards that.