Comparing Hearing Aids and Cars – attention Jeremy Clarkson

20/01/2013 11/02/2013

I was recently asked how hearing aids should be described, in comparison to car descriptions. I know that our hearing aid is outstanding, but we also know that it should suit most people, and that our business model targets low prices and volume. Does this make us a Model T? Well actually, we have three colours, and none of them are black.

I was asked how consumers know with hearing aids whether they are buying a Commodore or a Porsche. I am still pondering what the right answer is. My view is that we have head and shoulders the best hearing aid, at a very modest price.

Readers, please share your automotive comparison views of hearing aids. Which car is your hearing aid and why?

Elaine Saunders

Elaine has worked in hearing research and technology for forty years. She is Co-founder, Blamey Saunders hears, a company which supplies affordable, discrete and highly effective hearing aids through an innovative online telehealth service and clinic based in Melbourne. She is also an Adjunct Professor in the Faculty of Science, Engineering and Technology at Swinburne University, and a clinical supervisor and mentor to many other students. She is former Chief Executive of Dynamic Hearing a company which supplied award winning digital signal processing for ultra-low power chips for the hearing aid and telephony industry. Elaine also led the Cooperative Research Centre team that developed a new electrode for Cochlear Ltd, leading to the company gaining the Australian Design award in 2000. In her youth, she was an international track runner. Elaine is an advocate for people with hearing loss, and a popular public speaker on the topic of Hearing and Listening. She is an Executive Director of the Rotary International Action Group on hearing and continues to try and reduce the barriers to hearing help. She is a member of the Rotary Club of Melbourne and Immediate Past Chair of its Health Issues Committee, Elaine is also the Chair of the Board of the Innovation Precinct at Swinburne University, member of the Industry Advisory panel (Engineering) for Swinburne University, and a Directorof ANFF. She was on the Advisory Board of the Children’s Charity Network (2005-2013) and is a former Non-Executive Director of Alfred Health. Elaine grew up with the struggles of hearing impairment from the age of 9 when her father lost his hearing. She experienced the struggles he had with his career, and the impact his loss had on their family. When she was a teenager in England, with her father’s encouragement, Elaine volunteered as a house mother in the residential section of the Royal Derby School for Deaf Children. Her close bond with these children and seeing their challenges first hand changed the course of Elaine’s life, in a quest to help people hear. Elaine has just helped to co-produce a play performed in Melbourne – The Sound of Waves – based on the life experience of a profoundly deaf girl (Jodie Harris, actor) who received a cochlear implant as a trial patient. Elaine was the leader of the Cochlear team that assessed Jodie for her implant in 1999. • Australian Design Award, Social Innovation 2015 • Australasian Industrial Research Group (AIRG) Medal for Research Innovation, 2013 • City of Melbourne: Melbourne Award for Contribution to Community, 2012 • Women in Leadership Forum, Asia: Leading Woman in Healthcare, 2011 • American Academy of Audiology: Award for Achievement in Industry, 2010 • Audiological Society of Australia: Certificate of Outstanding Service, 2008 • Telstra Business Woman of the Year National Award (Private & Corporate sector), 2004 • Biomelbourne Network, Leading Woman in Biotech, 2015

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Elaine Saunders

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