It’s important to treat hearing loss as soon as possible, but many people put it off for years because of stigma, distance from service providers and the prohibitive cost of hearing aids.
Many people are delaying treating their hearing loss after being quoted upwards of ten thousand dollars for a pair of hearing aids.
It’s not necessary to pay through the nose to get good hearing aids
Hearing aids have come a long way in the past 10 years, and price is no longer a good indicator of quality. Not every older adult needs, or can use, the extra options on models that cost them thousands more.
Why do companies still charge so much?
Hearing aid providers tend to provide a large range of hearing aid technology levels spanning from ‘basic,’ which costs a few thousand dollars to ‘premium’ which can easily cost over ten thousand dollars for a pair. The large range helps to differentiate the more expensive products as being ‘better,’ and encourages people to pay as much as they can afford, rather than simply making the good hearing aids affordable to begin with. It is often the case that the basic hearing aids do not have sufficient technology to address common hearing difficulties, so people have to get hearing aids towards the ‘premium’ end of the range. What is frustrating is that the manufacturing costs are about the same for each level in the range.
How is my company different?
I (with Professor Blamey) founded Blamey Saunders hears with the purpose to make high quality hearing aids more accessible for more people. We supply a small range of premium category hearing aids, but we charge much less than what you would pay in conventional clinics. By having a small range of just the premium hearing aids, we can charge less and deliver more.
Another big reason that we can do this is by cutting out the middle man and selling direct to the public, either online, over the phone or in our Melbourne or Sydney clinics, for almost one third of the price you’d expect to pay anywhere else.
Also, the fact that we are an Australian company, and have led the development of the technology in our hearing aids right here in Victoria means that you are always connected to the absolute experts in the field, so you get the best help and support.
If you need help, you get it from the people who invented the technology, not the people who were trained how to use it.
Are you looking into buying hearing aids for the first time?
Buying hearing aids can be daunting. Ask lots of questions, do research and walk away if a hearing professional makes you feel pressured to buy a particular brand or model – especially if it’s not within your budget or means. Look for transparency in pricing and remember there’s no such thing as a free lunch.
Hi Elaine
I have a question that kind of relates to this general topic. Wondering if you’ve seen http://www.two-pi.com/?p=549#more-549, an article about the upcoming Bluetooth 5 and the new Hearing Aid – Low Energy profile. Bluetooth connectivity seems to be one thing that differentiates premium aids from the rest. This article paints a picture of a fully-connected future for hearing aids. No need for Incus, full control of hearing aids from mobile devices, interoperability with third party fitting applications, audio streaming- both point to point and broadcast. Wondering if and when we might see some of this technology in your aids, ’cause I’d like to upgrade my SIE-32s but I’d love to have this stuff too.
Regards
JOhn
Dear John,
Thanks for your comments. You are correct in identifying direct Bluetooth connectivity between hearing aids and other Bluetooth devices as one of the soon-to-emerge features of the very expensive hearing aids that are labelled as premium products by the large manufacturers. So far, the most advanced capabilities are usually only available if an intermediate device is used with the premium hearing aids and phone. The article you refer to is talking about future products and scenarios that may take years to reach the market place. One of the examples cited (use of third party fitting software) is unlikely to ever be accepted by hearing aid manufacturers or regulatory bodies because of the unacceptable risks the end users would be exposed to with no safeguards or accountability for the outcomes. Nevertheless, Bluetooth connectivity will open up worthwhile new functionality for hearing aids at the cost of higher prices and much shorter battery life. In common with most other hearing aid manufacturers, Blamey Saunders is planning to use the new capabilities in future products. We will continue to define our premium products by the premium sound quality and benefits they provide rather than by top-dollar price or availability of Bluetooth in the hearing aid itself. In other words, you will be able to have a premium hearing aid and premium outcome either with or without Bluetooth. It will be an optional extra. Hope this helps.
Elaine