If you didn’t think a battery advertisement was going to get you teary today, boy were you wrong.
Duracell has just released an emotion-charged ad focused on a protagonist with hearing loss. It touches on the all too real struggles of life with untreated hearing loss. It captures that isolating muffle; the need to turn the TV way too loud; the horror and mortification of missing the distressed cries of a grandchild.
And then it shows the instantaneous joy and amazement created by popping on a hearing aid for the first time; the ease with which you once again become engaged with your loved ones and surroundings; how hearing aids allows you to be in control again.
Sure, the ad is designed to sell hearing aid batteries, but it has a powerful message at its core.
The byline is: “Don’t miss out on the moments that matter. No one should be disconnected from the people they love”.
It’s true; hearing aids could be just the thing to bring you back to life.